Why Brand Equity Matters
Brand equity refers to the importance of a brand for customers, while the brand value is the financial strength and significance of that brand. Both brand equity and brand value are estimates of how much a brand might be worth in the marketplace.
Brand equity is about mastering the desires, and perceptions of your customers, thus making them demand your product, and define their needs around it. Rather than start from existing pain-points, demand generation also focuses on changing the fundamental questions other brands ask.
Sustainability Branding is Journey Not a Destination
the Intangible Visible"
Sustainability branding is the process of creating and maintaining an identity of a specific product, service, or business that reflects special added value in terms of environmental and social benefits.
The key to a sustainable brand is trust between the consumer and the brand. When this trust factor is achieved, a sustainable brand can truly and largely reap its benefits.
Credibility comprises the objective and subjective components of the believability of a source or message. With customers, investors, pre-employee and other key stakeholders subjected to thousands of brand messages a day, business must make an impression quickly.
Scenarios requiring interparty trust are quite common in the business world as well, where customers, investors or other stakeholders expect not only an accurate info, but also a trustworthy mechanism for verifying that the info have not been altered after the fact in a convenient way.