Future-proof Actions for
Everyone can claim that they are a sustainable brand, but what matters is how that brand makes potential customers feel. Brands that are truly seen as sustainable evoke an emotional reaction from consumers on a deep, personal level.
Loving a brand or caring for a brand does not automatically make it believable. True sustainability for a brand depends on the business walking the talk.
In an era of sustainability, having a systematic action plan can definitely help to focus on a common perspective, like the Sustainable Development Goals (SDGs). This fantastic list of 17 goals, created by the UN at the 2030 Agenda for Sustainable Development, provides a manageable framework to view the world’s problems.
SDGs are also becoming increasingly important to investors. A PwC survey of global companies revealed the 72% made reference to the SDGs in annual or sustainability reports.
Without this UN-backed framework, we cannot buy into a sustainable vision of the world. The SDGs also can be aligned with ESG (please contact us for details), which in turn helps companies promote sustainability, philanthropy, and public social impacts.
Without the objectives and facts, we cannot act upon or pass on accurate and useful information. But now we that we are aware of some of these problems, we must reassess for our future and take action.
With both customers and investors subjected to thousands of brand messages a day, business must make an impression quickly. Studies show that the first seven seconds that a person engages with a brand is often make-or-break.
Effectively communicating your business credentials and providing legitimate proof to back up your sustainability claims by independent third parties is important verification for all stakeholders.
Contribution Statement 2021/22
Private/Listed companies internally align Policies/Processes/Practices and
Private/Listed companies externally collaborate with Communities
around the World through SDG-based activities (either face-to-face or virtual)
Future-Proof the Reputation of You and Your Business
A Badge can be placed on a website, on window,
on social media, and in an ESG/Sustainability report.
To learn more about submitting an application or evidence, please email us email@example.com.